merchant participation

The Village Alliance invites you to participate in our “Village Access” loyalty card program, designed to encourage neighbors to patronize district businesses on a repeat basis. The Village Access Card benefits local employees and residents by offering the incentive of a membership for special savings, gifts and/or promotions. The program is also a great way to join a wonderful community of over 70 business owners who share a love and pride of Greenwich Village and its tight-knit, neighborhood residents.

The program is FREE for participating merchants in the Village Alliance service area (see here for our district map).

(If you are a merchant outside of our district, please email for alternative opportunities)

How the Card Benefits Your Business

  • Increases Customer Base: Merchants will have access to thousands of potential new customers within the primary trade area (zip codes 10003, 10011, 10012 & 10014).

  • Increases Exposure: Your business name and cardholder benefit will be listed on the Village Alliance website, and be publicized through advertising, direct mail, email blasts, and social media, reaching tens of thousands of consumers not currently patronizing local businesses.

How it Works

  • The Village Access Card is a plastic membership card (similar to a credit card) and will continue to be distributed upon request to employees and residents in the 10003, 10011, 10012 & 10014 zip codes.

  • As a participating business, you’ll create a unique, customized benefit for cardholders. Cards must be presented at participating businesses in order to receive the associated offers.

  • Ideas for incentives include: a complimentary drink with food, discounts of 15-20% or more, a percentage off for dining-in, discounts for customer birthdays or certain merchandise, offering happy hour pricing, additional service with purchase, neighbor nights, etc. If you would like suggestions for a customized offer, please contact the Village Alliance.

  • After your initial commitment period of six months, you are free to leave the program at any time after written notification to Village Alliance. You can also continue to tailor your cardholder benefit to maximize effectiveness, for example, by changing offers seasonally or promoting new goods and services. 



Email any questions to:

Street Address *
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Contact Name
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Phone Number

If you are not a business within our district, there is still a possibility in participating in our program by joining our Marketing Partnership Program!

Please contact: William Kelley –